Small businesses don’t need Hollywood-level productions, they need strategic video content that works. In this blog, we break down what actually matters when creating effective video, what you can skip, and how one intentional shoot can fuel your marketing for weeks (without blowing your budget).

You can perform world-class surgeries, but if patients don’t see your expertise online, you’re missing opportunities to grow.

At 2ten Marketing, we’re not just filming social videos, we’re building full-scale marketing strategies for orthopedic surgeons who want to stand out. Social media video production is one piece of what we do, but it works best when it’s part of a bigger picture: your brand, your ads, your web presence, and your patient journey.

Posting video is easy. Getting results isn’t. Here’s why a video marketing strategy matters, and five simple tips to make your content work.

Tired of boring video advice? We break down five real-world tips to create marketing videos that actually work. From story-driven content to SEO that gets you seen, this is your no BS guide to video success.

When most people think of SEO, they think of keywords, blogs, and maybe a Google Ad... But not 30-second Reels. Short-form video can be your secret weapon for driving traffic, keeping visitors on your site longer, and sending Google all the right signals to rank you higher. Learn how you can turn one good video into an SEO machine that works around the clock.

Orthopedic surgery is evolving fast. The money is shifting, patient expectations are changing, and if you’re not positioning yourself online, you’re losing business—period. How can you position yourself for success? Read more to discover expert marketing strategies tailored for orthopedic practices.

Video marketing is no longer just a trend—it’s a necessity for your business in 2025. Video content dominates the online space. Read to learn more!