Marketing CAse Study -
SEO Growth for an orthopedic Practice

One Goal: Create original website Content That Boosts SEO

the goal.

Increase Organic Traffic & Ranking SEO Keywords

The problems.

  • Saturated Market

  • Smaller, Specialized Practice

Duration | 1 Year

our solutions.

Content, Keywords, & Optimization

Each month our team goes in and adds:

  • Branded & Optimized Photos

  • Relevant Videos

  • Proper H1, H2 headings

  • Strategic, Original Content That Generates Organic Traffic

  • Properly Placed Keywords Within The Page

  • Update Older Pages With Updated Information & Keywords

  • Establish & Generate Backlinks

Pages we put a lot of Research & Effort towards:

  • Joint Replacement

  • Joint Preservation

  • Sports Medicine

  • Revision Knee Replacement

  • Localized SEO

  • Physician Pages

  • Popular Treatments

  • Testimonials

  • Integrations with Social & Video

  • & Much More

Laptop displaying a webpage about nutrition after joint replacement, including advice on a balanced diet and benefits of good nutrition. Features an embedded video titled 'Nutrition, Healing, and Joint Pain.'

what we discovered + The statistics

Significant increase in organic traffic and ranking keywords. It’s very important to note that we are concentrating on keywords in areas that this particular practices wants to grow. These areas include:

  • Knee Replacement

  • Hip Replacement

  • Sports Medicine

  • Shoulder Replacement

  • Orthopedic Surgeon

And all within their localized San Antonio, Boerne, & New Braunfels area.

Line graph showing organic monthly traffic growth from April 2021 to February 2023, with data points indicating visitor counts. The graph shows a general upward trend.
Bar chart displaying SEO keywords ranking from April 2021 to February 2023.
Orange warning triangle with an exclamation mark

Two VERY Important things to consider when looking at SEO efforts are:

  • How Saturated The Local Market Is

  • The Size of The Practice

A look at where we started. SEO data can only go back so far but when we take a look at June 2021 with 1,100 visitors and climbed to 186% growth in just one year. The above graph shows organic traffic only. The graph below shows general website visitors, which is also very important when looking at marketing efforts as a whole.

Line graph showing user growth with annotations. In June 2021, marked as the start with 2ten Marketing, users were 1,139. By June 2022, users increased to 3,255, demonstrating a 186% growth in one year with 2ten Marketing.

3 Years Later.. And SEO is Still Growing

When we first published this case study, we were highlighting some serious SEO growth from when we first started with San Antonio Orthopædic Specialists. Fast forward to 2024, and their SEO isn’t just staying steady; it’s continued to grow.

Here’s what their long-term SEO strategy has delivered:

  • Organic traffic has grown by 84.5%.

  • Keyword rankings have grown 99.3%, up from 1,632 to 3,252 keywords.

  • Engagement continues to grow with over 48K active users in 2024, which is more than 80% year-over-year growth.

And all of this is still hyper-targeted to their key service areas in San Antonio, Boerne, and New Braunfels, across terms like knee replacement, hip replacement, orthopedic surgeon, and more.

This is what consistent, intentional SEO looks like. It’s not just quick wins, but sustained growth that keeps building year after year.

Line graph showing 48,000+ active users and 80% YoY growth from SEO work by 2ten Marketing
Line graph showing 99% increase in keyword rankings from 2ten Marketing’s SEO strategy for orthopedic client (2021–2024)
Chart showing 84.5% growth in monthly organic traffic from 2ten Marketing’s SEO campaign for San Antonio orthopedic practice

We are proud to keep our SEO work within 2ten Marketing and contain only original content.

CHECK OUT MORE OF OUR WORK WITH ORTHOPEDIC PRACTICES & THOSE ALIKE

  • Ortho San Antonio

    Professional Orthopedic Website Build, SEO, Branded Photography, Video Production, Email Marketing, Digital Ads, Social Media Management, Blog, Content Strategy, & More.

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  • San Antonio Orthopaedic Specialists

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