Marketing Case Study
What Partnering With 2ten Marketing Can Do for Your Orthopedic Practice

One Goal: Get more patients, make more money.

Quick Overview

7 Locations With More Upcoming Expansion

From 3 to 7 locations in and around San Antonio in just 4 years—and more to come!
6+ New Physicians & Counting

Every new provider received full SEO support, Google My Business Optimization, and more — making it easy for patients to find them and allowing them to continue to grow.
2K+ Google Reviews Across Multiple Google My Business Profiles

Using our reputation management tool, we helped turn real patient satisfaction into a powerful online reputation—increasing reviews on location AND physician profiles.
Ranked on Page 1

Now showing up on Page 1 for keywords like: “Orthopedic Surgeon San Antonio,” “Sports Medicine Physician San Antonio,” and more.
6,000+ Users

From low visibility to high-performing SEO — the website now brings in thousands of users (organically we might add) every single month.
2,000+ New Patient Appointment Requests in Just 1 year

That’s averaging 160 requests per month — all from organic traffic, local search, and a website that converts.
Branded content: 250+ videos & more

250+ custom videos, hundreds of on-site photos, and 900+ YouTube subscribers.

the goal.

Drive patient volume, increase the number of locations, and grow their bottom line

Without wasting time or money on marketing that doesn’t work

The problems.

An outdated website that didn’t convert or showcase their expertise
No tracking or analytics — they didn’t know what was working (or what wasn’t)
Low visibility in local Google search for key services
Fragmented digital presence across all platforms
Google My Business profiles were incomplete, unverified, & not ranking

Duration | 4 Years & Counting

our solutions.

Optimize Everywhere Patients Are Searching.

We didn’t just make things look better—we created a strategy designed to grow their practice, location by location, surgeon by surgeon. The 2ten Marketing team created a digital presence that actually drove revenue.

Website Redesign

Clean, patient-friendly design
Easy navigation by service and provider
Strong calls to action and a simplified booking form
SEO-friendly structure to support long-term growth
Branded photography — NO MORE STOCK PHOTOS

Local Domination: SEO + Google Business Profiles

Built out location pages
Claimed & optimized location AND physician Google My Business Profiles
Created location-specific content

Video + Media That Humanizes the Brand

Custom videos covering top treatments, patient testimonials, doc intros, & more
Consistent presence on-screen

Content That Converts

Educated patients in layman’s terms (not medical jargon)
Highlighted physician expertise and advanced technology
Focused on real-world searches

Pages we put a lot of research & effort towards:

Physician Pages
Popular Treatments
Testimonials
Integrations with Social & Video
& Much More

Reputation Management with Our Secret Weapon

Reputation built into every local search
1.8K+ Google reviews JUST on their main listing

Performance You Can Actually See

Google Analytics + Search Console setup
Conversation tracking
Monthly reporting they actually understand

Joint Replacement
Sports Medicine
Knee Replacement
Hip Replacement
Localized SEO

what we discovered + The statistics

Organic Website Traffic: 2.4X increase in just 4 years — when we started, they averaged ~2,400 monthly users. Today, they average ~6,000.

New Patient Appointment Requests: 2,035 appointment requests in 2024 — that’s a 55% year-over-year growth.
Search Rankings: Page 1 ranking for key terms like:
- “Orthopedic Surgeon San Antonio”
- “Sports Medicine Physician San Antonio”
- “Hip Replacement in San Antonio”
- “Shoulder Replacement in San Antonio”
Online Reputation: 2,000+ Google reviews across multiple locations, consistently 5-star rated.
Branded Media: 250+ custom videos, hundreds of on-site photos, and nearly 1,000 YouTube subscribers — AND GROWING!

Ortho San Antonio wasn’t lacking expertise, patient care, or potential — they were lacking visibility, consistency, and data.

Here’s what happened when we built a marketing strategy designed to support real growth:

We are proud to keep our SEO work within 2ten Marketing and

contain only original content.

While website traffic tells part of the story, new patient appointment requests are where strategy turns into action. When we look back at early 2023, Ortho San Antonio was averaging 125 new patient requests per month. Fast forward to today, and they’re averaging over 160/month, with 3,893 total new patient appointment requests across two years.

This graph highlights their growth in real time, month by month, lead by lead.

Orange warning triangle with an exclamation mark

Every practice is different, and two key factors can significantly influence outcomes:

Market Saturation: San Antonio has a very competitive healthcare market, which means ranking and visibility require a consistent strategy.
Practice Size & Service Volume: Because Ortho SA has multiple locations and providers, we have more opportunities to rank, optimize, and scale.

Why Branded Media Matters in Healthcare

With physicians, trust starts before the first appointment, and branded photo & video make that possible.

Ortho San Antonio embraced this early, and because of that, we have produced 250+ custom videos and hundreds of branded photos that are used across their website, social media, and more. It’s why we consider media a must-do service — not just for healthcare, but for every client we work with.

In a recent interview, 2ten Marketing Founder Jaclyn Bustos explains why media is such a critical driver of success for our healthcare clients:

“The most important thing we’ve been able to do to separate ourselves from other agencies is that we will create the right content that makes everything else fall in place so much easier.

You know, in the medical side of things, storytelling is critical and key, because patients want to see other patients’ success.”

— Jaclyn Bustos, Founder of 2ten Marketing

Marketing Case Study
What Partnering With 2ten Marketing Can Do for Your Orthopedic Practice

One Goal: Get more patients, make more money.

7 Locations With More Upcoming Expansion

6+ New Physicians & Counting

2K+ Google Reviews Across Multiple Google My Business Profiles

Ranked on Page 1

6,000+ Users

2,000+ New Patient Appointment Requests in Just 1 year