Small businesses don’t need Hollywood-level productions, they need strategic video content that works. In this blog, we break down what actually matters when creating effective video, what you can skip, and how one intentional shoot can fuel your marketing for weeks (without blowing your budget).

You can perform world-class surgeries, but if patients don’t see your expertise online, you’re missing opportunities to grow.

At 2ten Marketing, we’re not just filming social videos, we’re building full-scale marketing strategies for orthopedic surgeons who want to stand out. Social media video production is one piece of what we do, but it works best when it’s part of a bigger picture: your brand, your ads, your web presence, and your patient journey.

Posting video is easy. Getting results isn’t. Here’s why a video marketing strategy matters, and five simple tips to make your content work.

Video testimonials don’t just tell patient stories, they make Google take notice. Learn how San Antonio physicians can use one testimonial video to rank higher, connect with patients, and grow their practice.

Tired of boring video advice? We break down five real-world tips to create marketing videos that actually work. From story-driven content to SEO that gets you seen, this is your no BS guide to video success.

When most people think of SEO, they think of keywords, blogs, and maybe a Google Ad... But not 30-second Reels. Short-form video can be your secret weapon for driving traffic, keeping visitors on your site longer, and sending Google all the right signals to rank you higher. Learn how you can turn one good video into an SEO machine that works around the clock.

If you want your practice to stand out, you need real voices—plain and simple. Real people want to hear from real people. Don’t believe us? Hear from our marketing experts on how video testimonials are a major tool that can do wonders for your practice.

Video marketing is no longer just a trend—it’s a necessity for your business in 2025. Video content dominates the online space. Read to learn more!

Ready to get started on your business rebrand? 2ten Marketing is dedicated to creating a cohesive brand that represents what you stand for and resonates with your target audience. Read to learn more!

Ready to ditch the dull and embrace the dazzling? Contact 2ten Marketing today and let’s start the conversation about medical aesthetics marketing!