Top 5 Tips for Making Great Marketing Videos
Video content isn’t a trend, it’s the expectation now. Whether it’s a 15-second Instagram Reel or a full-blown product launch, your audience wants to see, not just read. In fact, 95% of marketers say video is essential to their strategy in 2025, and it’s easy to see why: when done right, video grabs attention, drives clicks, and builds trust faster than any static post ever could.
But let’s get something straight.. Making a “great” marketing video isn’t about using the latest camera or AI tool. It’s about clarity, consistency, and knowing your audience. At 2ten, we’ve helped brands tell their story and drive results through smart, strategic video. So here are our top 5 tips to help you do it right.
1. Start With a Story, Not A Script
You can have flashy transitions, drone shots, and all the b-roll in the world, but if your video doesn’t say anything, people will scroll past.
Good marketing video = good storytelling
That doesn’t mean a Hollywood plotline. It means:
A clear beginning, middle, and end.
A hook that grabs attention in 3 seconds.
A message that makes someone feel, think, or do something.
Whether you're launching a product or posting a customer testimonial, lead with a narrative that resonates. People remember stories, not sales pitches.
2. Prioritize Short-Form Video
Let’s be real: attention spans are fried. If your video takes too long to get to the point, you’ve already lost.
Short-form video (5 to 90 seconds) is dominating TikTok, Instagram Reels, and YouTube Shorts because it works. It’s fast, digestible, and easy to share.
Here’s how to make short-form work for your brand:
Lead with the value (cut the long intros).
Shoot vertically for mobile.
Keep one message per video.
Edit like every second matters (because it does).
Pro tip: repurpose long-form into short-form and get more mileage out of every shoot.
3. Use SEO to Rank Your Videos
SEO isn’t just for blog posts, landing pages, and everything else on your website. Your videos need to be discoverable on YouTube, Google, TikTok, and literally everywhere.
Here’s how:
Use keywords in your video titles and descriptions.
Add captions and transcripts (Google loves text).
Optimize your thumbnails and file names.
Include relevant hashtags and geotags when applicable.
People are literally using TikTok and YouTube as search engines now. So if your videos aren’t optimized, they’re invisible and you’re just wasting your time.
4. Keep Branding & Messaging Consistent
If someone watches your video and doesn’t immediately know it’s from you, you’ve got a branding problem.
Every video should scream your brand.
That means:
Use your logo and brand guidelines.
Stick to your brand voice (funny? bold? classy? pick a lane).
Keep your messaging tight and repeatable.
Consistency doesn’t mean boring; it means recognizable. You want viewers to feel like they’re watching your brand, not just another random creator.
5. Maintain High Production Quality
Yes, your iPhone can shoot killer video. No, that doesn’t mean sloppy editing is okay.
Good lighting. Clear audio. Clean framing. These basics matter more than fancy gear.
Here’s what we always recommend:
Using a mic, even a $20 one, is better than built-in.
Film near natural light or invest in a softbox.
Frame your shot with intention (don’t “wing it.”)
Edit with purpose; cut the filler, keep it tight.
Authenticity matters, but quality still wins. Even scrappy content can look pro with the right attention to detail.
Bottom Line:
Making great marketing videos doesn’t have to be complicated, but it does need to be intentional. If you lead with a story, keep it short, stay on-brand, optimize for discovery, and polish the details, you’ll win more attention and more business.
Need help turning your story into scroll-stopping content? Just like we always say, the vision is yours, the execution is ours.
Let’s chat about a video marketing plan that works for your brand!