Marketing Case Study
What Partnering With 2ten Marketing Can Do for Your Business
One Goal: Increase their bottom line.
Quick Overview
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![2ten Marketing | Marketing for Orthopedic Practice in San Antonio, Texas]()
7 Locations With More Upcoming Expansion
From 3 to 7 locations in and around San Antonio in just 4 years—and more to come!
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![2ten Marketing | Marketing for Orthopedic Practice in San Antonio, Texas]()
6+ New Team Members & Counting
Every new provider received full SEO support, Google My Business Optimization, and more — making it easy for patients to find them and allowing them to continue to grow.
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![2ten Marketing | Marketing for Orthopedic Practice in San Antonio, Texas]()
2K+ Google Reviews Across Multiple Google My Business Profiles
Using our reputation management tool, we helped turn real customer satisfaction into a powerful online reputation, increasing reviews at all locations.
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![2ten Marketing | Marketing for Orthopedic Practice in San Antonio, Texas]()
Ranked on Page 1
Now showing up on Page 1 for high-intent keywords, bringing in traffic that actually converts.
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![2ten Marketing | Marketing for Orthopedic Practice in San Antonio, Texas]()
6,000+ Users
From low visibility to high-performing SEO, the website now brings in thousands of users (organically, we might add) every single month.
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![2ten Marketing | Marketing for Orthopedic Practice in San Antonio, Texas]()
2,000+ New Leads in Just 1 year
That’s averaging 160 leads per month — all from organic traffic, local search, and a website that converts.
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![2ten Marketing | Marketing for Orthopedic Practice in San Antonio, Texas]()
Branded content: 250+ videos & more
250+ custom videos, hundreds of on-site photos, and 900+ YouTube subscribers.
the goal.
Drive consistent lead volume, increase the number of locations, and grow their bottom line
Without wasting time or money on marketing that doesn’t work
The problems.
An outdated website that didn’t convert or showcase their expertise
No tracking or analytics — they didn’t know what was working (or what wasn’t)
Low visibility in local Google search for key services
Fragmented digital presence across all platforms
Google My Business profiles were incomplete, unverified, & not ranking
Duration | 4 Years & Counting
our solutions.
Optimize Everywhere Their Audience Is Searching.
We didn’t just make things look better—we created a strategy designed to grow their business, location by location, employee by employee. The 2ten Marketing team created a digital presence that actually drove revenue.
Website Redesign
Clean, user-friendly design
Easy navigation by service and provider
Strong calls to action and a simplified booking form
SEO-friendly structure to support long-term growth
Branded photography — NO MORE STOCK PHOTOS
Local Domination: SEO + Google Business Profiles
Built out location pages
Claimed & optimized location Google My Business Profiles
Created location-specific content
Video + Media That Humanizes the Brand
Custom videos covering top services, testimonials, & more
Consistent presence on-screen
Content That Converts
Educated the audience in language they understood (not industry jargon)
Highlighted the teams expertise and differentiated them from their competitors
Focused on real-world searches
Reputation Management with Our Secret Weapon
Reputation built into every local search
1.8K+ Google reviews JUST on their main listing
Performance You Can Actually See
Google Analytics + Search Console setup
Conversation tracking
Monthly reporting they actually understand
what we discovered + The statistics
Organic Website Traffic: 2.4X increase in just 4 years — when we started, they averaged ~2,400 monthly users. Today, they average ~6,000.
New Leads: 2,035 leads in 2024 — that’s a 55% year-over-year growth.
Search Rankings: Page 1 ranking for high-intent keywords.
Online Reputation: 2,000+ Google reviews across multiple locations, consistently 5-star rated.
Branded Media: 250+ custom videos, hundreds of on-site photos, and nearly 1,000 YouTube subscribers — AND GROWING!
This business wasn’t lacking expertise or potential, they were lacking visibility, consistency, and data.
Here’s what happened when we built a marketing strategy designed to support real growth:
We are proud to keep our SEO work within 2ten Marketing and
contain only original content.
While website traffic tells part of the story, new leads are where strategy turns into action. When we look back at early 2023, they were averaging 125 new leads per month. Fast forward to today, and they’re averaging over 160/month, with 3,893 total new leads across two years.
This graph highlights their growth in real time, month by month, lead by lead.
Every Business is different, and two key factors can significantly influence outcomes:
Market Saturation: Competitive local markets require a consistent, long-term strategy to earn and maintain visibility.
Business Size & Service Volume: Because this business has multiple locations, we had more opportunities to rank, optimize, and scale.
Why Branded Media Matters for Businesses
Trust starts before the first conversation you have with potential clients, and branded photo & video make that possible.
This business embraced this early, and because of that, we have produced 250+ custom videos and hundreds of branded photos that are used across their website, social media, and more. It’s why we consider media a must-do service for every client we work with.
CHECK OUT MORE OF OUR WORK
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San Antonio Orthopaedic Specialists
Professional Orthopedic Website Build, SEO, Branded Photography, Video Production, Email Marketing, Digital Ads, Social Media Management, Blog, Content Strategy, & More.
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Up in Smoke Welding Apparel
Professional Online Retail Website Rebrand & Maintenance, SEO, Email Marketing, Content Strategy, Marketing Automations, Customer Retention, SMS Marketing, Sales Campaigns, Shopify Optimization, & More.
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Taurus Industrial Group
Professional Industrial Website Build, SEO, Branded Photography, Video Production, Social Media Management, Blog, Content Strategy, & More.
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Ortho San Antonio
Professional Orthopedic Website Build, SEO, Branded Photography, Video Production, Email Marketing, Digital Ads, Social Media Management, Blog, Content Strategy, & More.
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Elite Chiropractic & Wellness
Professional Chiropractic Website Maintenance, SEO, Branded Photography, and Digital Ads.
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Avestee Women's Imaging Center
Professional Women’s Healthcare Branded Photography, Video Production, Digital Ads, & Social Media Management.
Case Study Recap
Hey, San Antonio! Looking to grow your customer volume and dominate your local market? This case study highlights how 2ten Marketing helped this business grow with a consistent strategy. If we’re just looking at the last two years, they generated over 3,000 new leads, hit Page 1 on Google for multiple services, and now average 6,000+ monthly users.
Our approach included a full website build, localized SEO, reputation management, branded content, and more. Today, they have 7 locations, have brought on 6 new employees, and are still growing — with real data to prove it.