Social Media Video Production for Orthopedic Surgeons: One Part of the Bigger Picture
You can perform world-class surgeries, but if your patients never see your expertise online, you’re missing opportunities to grow.
At 2ten Marketing, we’re not just a video team with a camera. We’re a full-service marketing agency in San Antonio that helps orthopedic surgeons and practices grow from every angle: social media, advertising, brand, web, and beyond.
Video is one of the most powerful tools we use, but it’s just one piece of a much bigger strategy.
Because great marketing isn’t about one viral post, it’s about creating a brand patients recognize everywhere.
Why Social Media Videos Matter (and Why They’re Only the Beginning)
Social media runs on video. Reels, TikToks, YouTube Shorts. They dominate the feed, drive engagement, and educate patients faster than anything else.
But here’s the thing: video alone won’t carry your marketing. You also need a strategy behind it. The right messaging, distribution, ad setup, and follow-through.
And that’s where the 2ten team comes in. We don’t just hand you footage; we build a content system that connects all your marketing touchpoints: your website, ads, Google presence, and social media.
Our goal is for patients to see your brand in all the right places, at all the right times.
The Difference Between a Video and a Marketing Strategy
Not all videos are built for social, and not all social videos are built for growth.
A quick clip might get likes, but a strategic video, one that ties into your brand story, messaging, and goals, drives long-term visibility and patient trust.
That’s the difference between hiring a videographer and partnering with a social video agency that understands the full marketing picture.
At 2ten Marketing, we build video content as part of a complete strategy. Your video fits your SEO goals, your ads, your campaigns, everything.
How 2ten Helps Orthopedic Practices Win Online
We work with orthopedic surgeons and groups across Texas to build recognizable, trusted brands. From first impression to patient booking.
Here’s what that looks like:
Social Media Video Production: Reels, testimonials, and educational clips built to engage and inform.
Paid Advertising: Google Ads and Meta campaigns that turn attention into appointments.
Web & SEO: Optimized sites and landing pages that convert search traffic.
Content & Branding: Consistent storytelling across every platform.
Every element works together because no single tactic wins alone.
Why Work With a Social Media Video Agency That Understands the Whole Picture
You don’t need a vendor. You need a partner who sees your marketing like you see your practice, as a system.
Our in-house media team creates powerful video content, but our strategy team ensures that the content aligns with your goals:
More new patients.
Higher conversion from online searches.
Stronger brand reputation in your market.
We build campaigns that connect, not just content that looks good.
Ready to Grow Beyond Social Media?
Social media video production is just the start.
At 2ten Marketing, we help orthopedic surgeons take control of their brand presence, connect with patients, and grow their practice through full-scale marketing strategies, where video is just one (very effective) part of the plan.
Let’s build something bigger than a post.