Marketing Strategies, Tips & Tricks, Insights, and More! 

Our blog is here to be a constant resource on all things marketing—from expert marketing tips to strategies that drive real results.

Photo & Video, Video Production, Orthopedic Marketing 2ten Marketing Team Photo & Video, Video Production, Orthopedic Marketing 2ten Marketing Team

Social Media Video Production for Orthopedic Surgeons: One Part of the Bigger Picture

You can perform world-class surgeries, but if patients don’t see your expertise online, you’re missing opportunities to grow.

At 2ten Marketing, we’re not just filming social videos, we’re building full-scale marketing strategies for orthopedic surgeons who want to stand out. Social media video production is one piece of what we do, but it works best when it’s part of a bigger picture: your brand, your ads, your web presence, and your patient journey.

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AI Visibility Is the New SEO: Here’s What That Means for Your Practice

Patients are searching, but they’re not just using Google anymore. They’re asking AI. And if you’re not showing up.. you’re missing out on new patients. Learn how your practice can show up in ChatGPT, Google AI Overviews, and more with strategies built for visibility in this new digital landscape.

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Beyond Referrals: Why Orthopedic Surgeons Need to Think Like Brands (and How to Do It)

Let's face it, relying solely on referrals in today's healthcare landscape is like waiting for a landline to ring in the age of smartphones. Our founder, Jaclyn, recently dropped some serious knowledge on the 'Coffee with Experts' podcast about how orthopedic surgeons can break free and start attracting patients like never before. Hint: it involves thinking less like a doctor waiting for calls and more like a brand people seek out."

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