BMW Email Campaign

DETAILS

A BMW dealership was searching for a way to reach new customers in their market. To help them with this goal we created an email campaign that was sent to 100,000 people in their area. This email was sent 3 times during the month of August.

TARGET

  •  100,000 people
  •  50 mile radius around the dealership location
  •  Household income above $50,000
  •  Auto Intender

RESULTS

We ran a report to see how many cars were sold as a result of our Summer Sales Event email.

80 cars sold to email recipients
46 cars sold to new customers


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