Physician marketing: Top 5 Physician Marketing Musts to Boost Your Practice
Whether you are a new or established practice, it is essential to grow your practice's presence to bring in new patients. For medical professionals in San Antonio, Texas, partnering with a reputable marketing agency like 2ten can be a game-changer. At 2ten, we believe that there five marketing musts to boost your practice. These "musts" are aimed at elevating your brand, enhancing your practice's online presence, and ultimately pulling more patients through your doors.
Establishing Your Personal Brand
Creating a strong and identifieable brand is the foundation of successful marketing. A well-defined brand sets you apart from the competition and builds trust with potential patients.
WHO: Define WHO you are and what you want to be known for helps differentiate your practice from others, establish credibility, and attract new patients.
WHAT: Understand WHAT sets you apart from other practices helps you to find your niche in the marketplace.
HOW: Know HOW you differentiate yourself from other practices in terms of strengths or unique skills/approaches.
PERCEPTION: Define how you want to be PERCEIVED by patients and the medical community.
TARGET: TARGET your potential patients, identify their needs and provide value.
Claiming Your Name - On Everything
With so many physicians in the market, it is essential to claim your professional name across various digital platforms. This will ensure that potential patients can easily find and recognize your practice. The following are essential platforms for you to claim
DOMAIN: Owning your domain boosts your brand's credibility, increases online visibility, and provides you with control and flexibility over your digital assets.
SOCIALS: Even if you are never planning to utilize them, it is essential to claim your name on socials to prevent others from impersonating your practice as this could lead to a negative reputation.
YOUTUBE: Claiming your YouTube channel is important because it allows your practice to establish a visual presence and provides a platform for sharing educational/informative content.
LINKEDIN: Establishing your practice on LinkedIn opens opportunities for networking with other practices, referral partnerships, patient engagement, and staying connected with healthcare industry trends.
Best Practice Tip: Create a Gmail account to set up ALL your professional accounts. Update the recovery options with people you will ALWAYS have in your life.
Claiming Your Google My Business
Claiming and managing your Google My Business location for each clinic is crucial for physicians, primarily because it enhances online visibility and credibility. It ensures that accurate information about your clinics - including addresses, hours, and contact details - is readily available to prospective patients searching online. Google My Business also gives your clinics a higher chance of appearing in local search results and on Google Maps, increasing your accessibility.
Enhanced Visibility: By claiming your GMB listing, you increase the chances of appearing prominently in local search results when potential patients search for orthopedic services in your area.
Patient Engagement: GMB allows patients to leave reviews, ask questions, and interact with your clinic directly. Responding promptly and professionally to reviews and inquiries demonstrates your commitment to patient care and fosters positive patient engagement.
Accurate and Consistent Information: Managing your GMB listing ensures accurate and
up-to-date information about your clinic. Include Insurance, services, photos.
Insights and Analytics: GMB provides valuable insights and analytics about how patients discover and engage with your clinic. These metrics can help you understand patient behavior, track the performance of your GMB listing, and make data-driven decisions to improve your marketing strategies.
Visual Impact: GMB allows you to showcase photos of your clinic, staff, and facilities. High-quality visuals can leave a lasting impression on potential patients and provide a glimpse into the environment and atmosphere of your clinic.
Create a content machine
It all should start with one simple video. On top of being a doctor, you also need to become a content machine. The good news is that with the use of AI, inexpensive tools, and a bit of time, one video can be the launching pad for tons of content.
Content marketing is a proven strategy for building authority and attracting new patients. Providing valuable and informative content showcases your expertise and establishes your practice as a reliable source of medical information. 2ten Marketing will help you develop a content strategy, creating blog posts, articles, videos, and infographics that engage your audience while addressing their medical concerns and queries.
Website - Yours or Theirs
A website for an orthopedic surgeon starting their practice can be a potent marketing tool, increasing visibility and reaching a wider patient demographic, especially those relying on digital means for healthcare information. It can provide patients with crucial details about the surgeon's qualifications, expertise, and services offered, thereby enhancing trust and the surgeon's credibility.
Build Out YOUR Personal Page: The most visited pages on websites are individual physician pages. This is your #1 opportunity to tell your story. Your personal about page should include your bio, headshot, support staff photos and contact info, awards, specialties, videos, and personal info.
Testimonials: Patients would rather hear from other patients about how good you are than you.
Never Stop Producing Content: The days of setting it and forgetting it on websites are DONE. If you are going to invest in a personal website, either invest time or money to actually make it a useable tool.
For physicians in San Antonio, Texas, partnering with 2ten Marketing can be the launching point for success. By creating a strong brand, optimizing your online presence, and employing content marketing and social media strategies, your practice will undoubtedly thrive in this competitive industry.
Are you ready to take your medical practice to the next level?
Contact 2ten Marketing today and embark on a journey towards greater success and patient satisfaction.