Marketing Strategies, Tips & Tricks, Insights, and More! 

Our blog is here to be a constant resource on all things marketing—from expert marketing tips to strategies that drive real results.

AI Visibility Is the New SEO: Here’s What That Means for Your Practice

Patients are searching, but they’re not just using Google anymore. They’re asking AI. And if you’re not showing up.. you’re missing out on new patients. Learn how your practice can show up in ChatGPT, Google AI Overviews, and more with strategies built for visibility in this new digital landscape.

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Orthopedic Marketing 2ten Marketing Team Orthopedic Marketing 2ten Marketing Team

Beyond Referrals: Why Orthopedic Surgeons Need to Think Like Brands (and How to Do It)

Let's face it, relying solely on referrals in today's healthcare landscape is like waiting for a landline to ring in the age of smartphones. Our founder, Jaclyn, recently dropped some serious knowledge on the 'Coffee with Experts' podcast about how orthopedic surgeons can break free and start attracting patients like never before. Hint: it involves thinking less like a doctor waiting for calls and more like a brand people seek out."

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The Future of Orthopedic Marketing: How to Dominate Your Local Market

Orthopedic surgery is evolving fast. The money is shifting, patient expectations are changing, and if you’re not positioning yourself online, you’re losing business—period. How can you position yourself for success? Read more to discover expert marketing strategies tailored for orthopedic practices.

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