Waterproof maintenance
Luxury pool Cleaner brand Creation, Website Build, SEO optimization, Collateral, Branded Photography, digital ads, & More.
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Brand Guidelines
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Website Design
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Collateral
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Digital Ads
Waterproof Maintenance Had a Vision..
Varsity Pools came to 2ten Marketing with the idea of creating Waterproof Maintenance, but wanted to make sure it was a brand that didn’t feel like a side hustle. They needed to be ready from day one to compete with pool pros in the area. Waterproof wanted awareness, authority, and to scale fast.
…& We Had the Playbook
There was no time for slow growth or messy branding. We needed to hit the ground running and get Waterproof Maintenance out there. They had no online presence, no visual identity, and no trust built yet. The 2ten team came in and built it all with a strategy designed to help them grow. From visuals to SEO, we did it all!
Professional Pool Maintenance Photography
Varsity Pools came to us with a vision for Waterproof Maintenance, and we made it happen! Our media team went out and made them look like the expert pool cleaners that they are. We captured their maintenance crew doing real work, with real equipment, on real job sites.















Service Marketing Company: Waterproof maintenance
2ten Marketing specializes in service marketing that makes your brand look as clean and sharp as the pools you maintain, just like we did for Waterproof Maintenance, a pool cleaning business owned by Varsity Pools in New Braunfels, Texas. Here’s a look at how we helped them bring their vision to life.
Luxury Pool Cleaning Business Brand:
Waterproof Maintenance started as an idea from Varisty Pools, and we ran with it! Our team designed a look, voice, and strategy that gave this pool cleaning brand credibility and the visibility it needed in a saturated market.
Targeted Digital Ads:
Our digital ads are designed to reach homeowners who need pool cleaning help now. Every ad is built to convert clicks into leads.
Website Build with SEO Optimization:
Our team crafted a stunning, user-friendly website to highlight their expertise in the pool cleaning space while ensuring it was optimized for search engines. Now, it’s easy for clients to find them online and discover the pool cleaning services they offer.
Media That Builds Trust:
To capture the Waterproof Maintenance brand, our team produced a suite of high-quality photography content. We got the team on real job sites, cleaning, maintaining, and showing off their expertise.
Lead Capture & Marketing Tools:
To grow their customer base, we set up easy-to-use lead capture tools that help Waterproof Maintenance collect contact info and keep potential clients in the loop with updates, offers, and seasonal reminders.
From ongoing SEO tweaks to additional marketing support, we’ve been there every step of the way to ensure Waterproof Maintenance continues to grow and stand out in the luxury pool cleaning market. Need your business to dive into a new level of success? 2ten Marketing is here to make it happen!

We are always growing & Looking to Expand Our Opportunities!
2ten Marketing is unique. Unlike most marketing agencies built by people who've never been in the client’s shoes – as the owner, the customer, or the exec juggling all the hats, marketing included – we've been there. We've heard it all. Because of this, our vision is different. We don't believe in empty promises, only in delivering services that truly match our client’s objectives. We execute — because leaders don’t come from checking boxes.
Let’s change the game of marketing, together!