Marketing Case Study
What A Strategic Rebrand Can Do For Your Business
One Goal: build a brand people remember and trust.
Quick Overview
CREATE A BRAND THAT LOOKS AS PROFESSIONAL AS THE BUSINESS BEHIND IT
the goal.
WITH CONSISTENT BRANDING, PROFESSIONAL VISUALS, AND MARKETING ASSETS BUILT TO SUPPORT LONG-TERM GROWTH
Outdated branding that no longer reflected the quality of the business
Inconsistent visuals across digital and print marketing materials
No clear brand standards for colors, typography, or logo usage
Team photos and headshots lacked consistency and professionalism
Marketing collateral felt disconnected and off-brand
The business had grown, but the branding hadn’t grown with it
The CHALLENGE.
our solution.
BUILD A BRAND SYSTEM THAT LOOKS PROFESSIONAL EVERYWHERE
The goal wasn’t just to create a new logo. We helped establish a more polished and consistent brand identity through updated visuals, professional photography, and branded collateral the team could actually use moving forward.
LOGO DESIGN & BRAND GUIDELINES
We helped establish a cleaner, more recognizable brand identity built to create consistency across every customer touchpoint.
Established a professional logo and visual identity system
Defined brand colors, fonts, and overall design direction
Created brand guidelines to help keep future marketing consistent
Built a cleaner, more recognizable look across all branded materials
Delivered editable brand assets for long-term use
What this solved:
Before the rebrand, branding varied across materials, platforms, and marketing efforts. Establishing clear visual standards created a more polished and cohesive brand presence moving forward.
Design process:
End result:
PROFESSIONAL PHOTOGRAPHY & HEADSHOTS
Professional photography helped humanize the brand and create a more trustworthy, polished first impression.
Captured professional lifestyle photography and team headshots
Photographed across multiple locations in San Antonio
Created branded imagery for websites, marketing, and collateral
Replaced generic visuals with custom content that reflects the business
Delivered a full library of professional marketing photos
What this solved:
The business was relying on inconsistent visuals and outdated imagery. Custom photography created a more authentic brand presence across websites, social media, presentations, and marketing materials.
BRANDED COLLATERAL & BUSINESS MATERIALS
We designed branded collateral and marketing assets that aligned with the new visual identity and improved consistency across both print and digital platforms.
Established a professional logo and visual identity system
Redesigned branded materials with updated layouts and photography
Created polished business collateral for both print and digital use
Designed materials that aligned with the new visual identity
Organized assets into a system that’s easier for the client to manage
Built editable templates for future internal updates
What this solved:
The team now has professional, modernized, ready-to-use assets that support day-to-day marketing while maintaining a consistent brand experience.
Business card design before:
Business card design after:
What Changed.
WE GAVE CORE 3 CONTRACTING A BRAND SYSTEM BUILT FOR GROWTH.
Before working with 2ten Marketing, Core 3 Contracting had inconsistent branding and outdated marketing materials that no longer reflected the professionalism of the company. As a growing San Antonio construction company, they needed a cleaner and more recognizable visual identity that could create consistency across every platform.
Through professional logo design, brand guidelines, custom photography, team headshots, and branded collateral, we helped establish a more cohesive construction brand presence designed for long-term growth. The result was a polished visual system the team can now confidently use across websites, presentations, proposals, social media, recruiting materials, and future marketing efforts.
Case Study Recap
The goal wasn’t just to make things look better. It was to create a brand that actually felt established, professional, and consistent everywhere customers interact with the business.
From logo design and brand guidelines to professional photography and branded collateral, this project gave Core 3 Contracting a cleaner, more recognizable visual identity built for long-term growth. The team now has professional marketing assets, cohesive branding, and a scalable system they can continue using across future marketing efforts.