If you want to get your business in front of your customers- but you’re not already on social media- that will have to change. Social media marketing, aka digital marketing, is one of the most effective ways to spread the word that your business is the place to be or use. Getting started is free on every platform and with a few hours a week you’ll be set up, scheduled and ready for success.

We’re not about to pretend as if every small business owner should understand the in’s and out’s of Google Analytics- but a basic understanding? Yep, that will get you started in the right direction. And the ‘why’ is just as important as the ‘how’.” By properly using Google Analytics you can better target your marketing methods to see where the traffic is coming from- and where it’s not.

If given the choice between blindly buying a product or service or reading the testimonials and reviews of countless fellow consumers, which would you choose? We think it’s pretty obvious that the answer would be to go with the advice from those with first-hand accounts and experience, right?

It’s an amazing time to be a small business, with social media leading the way for constant communication and engagement for a fraction of old school paper marketing prices.

As a company providing services or products to people, your reputation becomes a part of your selling strategy- and for good reason. Think about it: you provided a service, your client was thrilled and now, it’s on to find another soon-to-be happy client, right? Why not use that previous experience to bolster your reputation for future business? By knowing not only how to ask for the review- but how to utilize it- you will be on your way to growing your business in no time.

So you think your website is “good enough”- let me ask: how’s that working? A barely there or often ignored site can be the difference between the next big sale and a customer saying ‘adios.’ We want to help you see the success that can come from a beautifully designed site- and the easy ways to make it happen.

Whether you decide to go at it alone or bring in someone to help calm the chaos, here are some go-to tips and tricks to help any small business take on social media.

By understanding the basic principles of how to grow your business on Facebook, you’ll not only be able to reach more people but stay connected and ENGAGE with them as well. You already know where your customers are spending their free time; now learn the 4 ways to grab their attention with your growing brand.

One of the biggest reasons for discrepancies between the two analytics comes simply from how we use technology today.

Small or large, if you’re a business that wants to prove you have your own staying power, now is the time to take full advantage of these 7 undeniable benefits of social media.

Times have changed and marketing a new product or service isn’t as cut and dry as it used to be. With a revolving door of “big ideas”, news cycles and constant social chatter, it can seem impossible to make anything gain traction for longer than a minute or two.

Trust us- we understand your frustration with all things SEO. You know, SEO, the little thing called “search engine optimization,” that in the most basic sense helps your website to get ranked higher- and found easier- on search engines.

Did you know that 69% of email users report an email as spam simply based on the subject line? And for those that don’t get reported, more and more, emails are being dismissed, deleted and ignored without ever finding out the content or message of the sender. So, what is a company to do?

Especially for small businesses, we certainly understand the fear of outsourcing your marketing tasks. From quality control to budgetary issues, it can SEEM like hiring one more person to do something will only increase your outgoing money… perhaps without bringing much back in.

Being a small business can feel like a double-edged sword at times. You see the room to grow, aren’t burden with a huge amount of overhead, but sometimes the path to success seems out of reach. We’re here to highlight 4 major marketing tools that will help small businesses take the steps to play ball with the big boys.

With these 6 tips to email marketing, you’ll find the ways to make any email account a huge part of a successful campaign.

It’s time to face the facts- online marketing is where it’s at these days. From newspaper ads to mailbox stuffers, the only thing making money from paper these days is actually money itself.

For medical spas trying to promote new services, amazing products and stay one step ahead of the game, it’s equally important to inform your clients, without coming off too aggressive. Thankfully, the following 4 reasons are exactly how content marketing can put your spa front and center… in the best way possible!

Let’s discuss 4 of the biggest Squarespace questions out there! And give you the answers you need before creating your next beautiful site for business.

When it’s time to make things happen at 2Ten Marketing, we have a few tricks up our sleeve to get the job done. But the real heroes of our workplace are made up of these 5 all-star tools…