Why You Are Not Getting Any Followers On Instagram

Watching your follower count stay stagnant is frustrating. You stay consistent with posting, you’re showing up.. but people still aren’t following. And at some point, you start to wonder, “Is my content even good enough?”

We Saw This, And Had To Dig Deeper…

Neil Patel recently posted results from a social media survey asking different generations how many times they need to interact with a brand before they follow it. The answer? It ranges from 3 to 11 interactions.. Yes, you read that right, ELEVEN interactions.

When our team saw this, we thought: This is exactly what so many businesses get wrong. Your audience isn’t ignoring your content; they just haven’t seen it enough to care.

So, let’s dig in!

Did you Know It takes an average of 11 interactions on social media before a GenZer will consider following you?

So, if you’re only showing up a few times and expecting followers to just roll in, you’re setting yourself up for disappointment. People don’t follow you because of one great post. They follow you after you’ve built trust.

According to Neil Patel’s survey, the number of interactions needed before someone hits the follow button varies by generation:

• Gen Z: 11 interactions

• Millennials: 6 interactions

• Gen X: 7 interactions

• Baby Boomers: 3 interactions

So if you’re targeting a younger audience, just one cute Insta Reel or Story isn’t going to cut it. You need consistency, not just creativity.

Why Your Follower Count Isn’t Growing

Most businesses are too focused on first impressions rather than on frequency. Which is a BIG mistake because people follow accounts after repeated exposure. They need to see your name, hear your message, and connect with you across multiple touchpoints before they engage. And no, that one Instagram reel that went viral doesn’t count.

The reality is: Your follower count isn’t growing because your content is bad; it’s because people simply haven’t interacted with your brand enough.

How to Speed Up the Path To A “Follow” on Social Media

The most successful brands don’t just post more on social media. They create a strategy that increases exposure to their audience through multiple channels:

• Email Marketing: Be in their inbox. Consistently.

• SEO-Optimized Blogs: Show up when they’re Googling a problem to solve (just like this blog did for you!)

• Social Content: Tailored to every platform. What works on Instagram might not work on LinkedIn, TikTok, etc.

• Guest Appearances: Humanize your brand by showing real people. Ask for client testimonials or feature partners.

• Paid Ads: Retarget website visitors to keep your brand in their feed. That next touchpoint might be the magic number.

Be Everywhere, Intentionally!

The game has changed. One killer Instagram post isn’t going to cut it anymore.

If you’re serious about growing your brand’s audience, you need a strategy that creates intentional, repeated interactions across all platforms. And that’s where we come in.

At 2ten Marketing, we help businesses create a digital marketing strategy tailored to their needs and goals. So when you’re ready to get noticed, get remembered, and get real results, give us a holler!