Toyota Email Campaign

DETAILS

We ran email campaigns for a Toyota Dealership for several months. During their annual Toyotathon sale we ran this particular email. It was sent out twice in November and twice in December.

TARGET

  • 100,000 people
  • 50 mile radius around the dealership location
  • Household income above $50,000
  • Auto Intender

RESULTS

We ran a report to see how many cars were sold as a result of ourToyotathon email.

17 cars sold to email recipients

The email campaigns also led to a huge spike in website traffic. As shown in the graph below, just after each email release website traffic more than doubled.


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