Toyota Email Campaign
We ran email campaigns for a Toyota Dealership for several months. During their annual Toyotathon sale we ran this particular email. It was sent out twice in November and twice in December.
- 100,000 people
- 50 mile radius around the dealership location
- Household income above $50,000
- Auto Intender
We ran a report to see how many cars were sold as a result of ourToyotathon email.
17 cars sold to email recipients
The email campaigns also led to a huge spike in website traffic. As shown in the graph below, just after each email release website traffic more than doubled.