Trust us- we understand your frustration with all things SEO. You know, SEO, the little thing called “search engine optimization,” that in the most basic sense helps your website to get ranked higher- and found easier- on search engines.
The truth is: the ever-changing trends and tactics for successful online marketing is enough to make anyone’s head spin, let alone a small business owner, that isn’t familiar with the basics of SEO in the first place. Our job at 2Ten Marketing is to help your business put its best foot forward and step into the limelight- even if it means keeping up with all of the crazy trends that go with it. Lucky for us- and you- while some things change with the wind these days, the tried and true pillars of SEO remain the same… and we want you to know about them!
1. To Link or Not to Link
While the time has certainly passed where 17 links inside of an article would help your rating, it is still true that having quality links within your piece is significant. Quality links will improve your ranking and are valuable ways to establish your credibility throughout the Internet.
By creating meaningful relationships with influencers or bloggers who you can mention and in turn, reference you back, you are helping to build an authentic space for links to be shared- helping everyone in the process. Remember: it’s quality over quantity these days.
2. Go Local
Just like your fruits and veggies, going local is a sure bet. Since a majority of your clients or customers will prove to be local themselves, it stands to reason that you would want your local ranking to be high.
By taking steps to ensure that you are showing up where it matters most, you are inevitably guaranteeing higher sales and better business. From the FREE Google Business Listings to continuously checking your location pages on your website, you want to be the business that gets “found” during a website search.
Finally, make sure that your information throughout your content, website and social media pages is up-to-date and accurate, so that it can be accessed and used when Google is “reading” the millions of businesses throughout the Internet.
3. Think Outside the Box
Just like we mentioned above about local searches, your business is showing up- and being searched for- on social media as well. Make sure you are taking the time to set up, maintain and oversee the various places your business can be listed.
From Open Door to Foursquare to literally any social media platform, your business is available anywhere and everywhere for customers to search for. Do your homework and take the time to Google your own business to see exactly what it is that other people are seeing about your business too.
4. Content is King
If there is any one, true takeaway from this, we want you to know that at the end of the day, it’s all about CONTENT! By creating cohesive, relevant and engaging content that speaks to your readers’ needs or problems, you will have successfully created a quality piece, worthy of high SEO rankings. Sprinkle in a few keywords that fit easily and authentically within the article and you have a recipe for success!
The added bonus of valuable content is its ability to be repurposed time and again. You can share it on social media (and others can too) or modify it to fit an email sequence or sales funnel. The point is: there are many benefits to producing strong, well-regarded and relevant content, for both your audience and your business!
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The marketing industry is moving and shaking like never before and your business needs it NOW to stay toe-to-toe with your competitors. If it’s not YOUR ad that someone is reading- and sharing- it will be another business that is soaking up the glorified spotlight. But with the circus that is running a business, one more To-Do may simply be your breaking point. So pass the torch to 2Ten Marketing and let us help you get your business in front of current- and potential- customers today!