With most of our clients and customers on social media these days it’s no wonder that getting in front of them there is one of the most effective tools in marketing. That being said, here at 2Ten we often hear the same sad song about marketing efforts that tanked- and ended up costing them a pretty penny or two instead of bringing it in. Whether you’ve just made the decision to market your med spa on Facebook- or you’ve been around the ring a time or two without any success- this is a must-read to save you from headaches and start converting ads to paying customers.
So you already have traffic on your website- congratulations, THAT’S the first step. You did your work, marketed your site or blog and now- what? You’re done? As great as it is to have visitors reading your content, nothing truly matters until you turn those visitors into customers.
We know first-hand how difficult it can be to not only start, but sustain, a small business. With what seems like an endless list of reasons to give up and obstacles standing in your way, business owners have seen it all. Here’s the thing though: every problem is only temporary- and some can be overcome faster than you may realize. We want to help you hurdle the roadblocks and springboard to success faster than expected by not only discussing common challenges for small business owners- but also how to fix them.
If you want to get your business in front of your customers- but you’re not already on social media- that will have to change. Social media marketing, aka digital marketing, is one of the most effective ways to spread the word that your business is the place to be or use. Getting started is free on every platform and with a few hours a week you’ll be set up, scheduled and ready for success.
We’re not about to pretend as if every small business owner should understand the in’s and out’s of Google Analytics- but a basic understanding? Yep, that will get you started in the right direction. And the ‘why’ is just as important as the ‘how’.” By properly using Google Analytics you can better target your marketing methods to see where the traffic is coming from- and where it’s not.
If given the choice between blindly buying a product or service or reading the testimonials and reviews of countless fellow consumers, which would you choose? We think it’s pretty obvious that the answer would be to go with the advice from those with first-hand accounts and experience, right? For business owners, it’s important to embrace this consumer mentality while taking the time to fine-tune your approach to making the most out of every testimonial you have to share.
Maintaining and managing your reputation- especially online- can be a full-time job, but with an effective team and a few great resources, you can make sure your business stays in shining standing for all to see. Start managing your business' reputation effectively and efficiently to bring more business in. We work in and around San Antonio and work with small businesses to help them grow and conquer.
As a company providing services or products to people, your reputation becomes a part of your selling strategy- and for good reason. By knowing not only how to ask for the review- but how to utilize it- you will be on your way to growing your business in no time.
So you think your website is “good enough”- let me ask: how’s that working? A barely there or often ignored site can be the difference between the next big sale and a customer saying ‘adios.’ With most companies making their initial decisions based upon your business card of a website, it’s time to refocus your efforts on getting your website into more than just working order.
By now we’ve all heard how important social media is to getting a businesses’ message out to its clients. We see the major CEOs sharing valuable information, we- as consumers- spend hours each day mindlessly scrolling our phones and absorbing the various tidbits from companies left and right. But for small businesses, it can be difficult to add one more thing to your plate. Whether you decide to go at it alone or bring in someone to help calm the chaos, here are some go-to tips and tricks to help any small business take on social media.